Going global! Yunlin's rainbow carrots are now available in high-end supermarkets in Malaysia

(中央社訊息服務20251103 18:03:31)The Yunlin County Government’s Department of Agriculture continues to promote the overseas marketing of high-quality agricultural products. From April 9 ​​to 13 of this year, it launched the rainbow carrots tasting promotion event for the first time at QRA supermarkets in Malaysia. The event was held at two stores, QRA Acoris and QRA Campus in Kuala Lumpur. Through on-site demonstrations and tastings, this event allowed local consumers to actually taste the charm of Yunlin’s high-quality fruits and vegetables, thereby enhancing the brand’s reputation and visibility in the international market.

QRA is a newly emerging high-end retail brand in Malaysia. Combining European and American operating models with a focus on sustainability and an eco-friendly environment, QRA targets business professionals and high-end consumers. Currently operating four branches in Kuala Lumpur, QRA is committed to providing a high-quality, healthy, and fashionable shopping experience, making it the preferred lifestyle supermarket for the city’s upper-middle class consumers.

Yunlin County is promoting the Yunlin rainbow carrots, a healthy, functional vegetable that has gained widespread market popularity in recent years and boasts a rich nutritional value. Their vibrant colors and attractive appearance not only draw consumers’ attention but are also rich in anthocyanins, flavonoids, and lutein. Furthermore, these multicolored carrots are high in dietary fiber, making them a perfect match for modern consumers seeking a balanced diet that combines nutrition with flavor.

County Magistrate Chang Li-shan (張麗善) stated, “Yunlin’s agriculture has always been committed to expanding its overseas distribution channels. The county choses to partner with QRA because its sustainable and eco-friendly brand philosophy resonates with Yunlin’s sustainable agriculture. We hope to use an influential high-end platform like QRA to introduce ‘Yunlin Goods’ to more international consumers, especially those who place great importance on healthy eating.” She also emphasized that Yunlin will continue to deepen its presence in key markets such as Malaysia and Singapore, actively promoting the Yunlin Goods brand onto the international stage, allowing the world to witness the dedication of Taiwanese agriculture.