Sazerac Company & its Buffalo Trace Distillery (BTD) introduce first-ever Single Barrel Selection (SBS) to Taiwan

(中央社訊息服務20230503 16:30:36)Offering more Super-Premium American Bourbon Whisky options for Taiwanese drinkers

Buffalo Trace Distillery (BTD), one of the most renowned bourbon distilleries in the world, has made a bold move by launching their single barrel selection (SBS)products in Taiwan for the first time. The company's decision to expand its reach into the Taiwanese market is a clear indication of its growing presence in the international whisky scene.

BTD’s single barrel selection is made using a unique process that guarantees a refined and distinct taste. Each barrel is carefully selected and bottled individually, ensuring that every bottle has its own unique flavour profile. This process, coupled with the company's dedication to using the finest ingredients, has earned Sazerac a reputation as one of the best in the industry.

The launch of BTD's single barrel selection in Taiwan is significant for the company, as it signifies their commitment to expanding their reach into the international market. The Taiwanese whisky market is well-known for its appreciation of premium quality bourbons, making it an ideal market for Sazerac's single barrel selection launch.

"We are excited to bring our single barrel selection (SBS) products to Taiwan," said Malcolm Tan, CEO of DXCEL International, which is the exclusive importer for Sazerac Company & its Buffalo Trace Distillery. "We know that Taiwanese whisky enthusiasts have a deep appreciation for premium quality bourbons, and we believe that our single barrel selection will exceed their expectations."

The single barrel selection (SBS) products includes bourbons 1792 Full Proof and Buffalo Trace, both have won numerous awards for their exceptional quality. The 1792 bourbon was named Bourbon of the Year in Jim Murray's 2020 whisky bible, and BTD has claimed the coveted global title of Distiller of the Year at the 2022 Icons of Whisky awards presented by Whisky Magazine.
The launch of these premium quality bourbons is sure to be a new trend in the highly competitive Taiwan’s whisky market.

Furthermore, in response to the increasing demand for American bourbon whiskys, Sazerac Company will partner with its Taiwan importer, DXCEL International, to introduce a selection of rare and renowned bourbons from the distillery's impressive portfolio. Taiwanese whisky enthusiasts can look forward to discovering these treasure troves of rich-bodied bourbon at major whisky exhibitions, as well as ON and Off trade channels.

As travel restrictions ease and borders open, the already mature Taiwanese whisky market is poised to welcome an even wider range of products and categories. While Taiwanese consumers are well-versed in the offerings of Scottish and Japanese whiskies, the American bourbon whisky category still has considerable untapped potential for growth. It is for this reason that Sazerac Company has recognized the unique opportunity presented by Taiwan's discerning whisky enthusiasts. With Sazerac's entry into the market, Taiwanese whisky lovers can expect to experience an even more diverse and high-end whisky landscape in the near future.

【About Buffalo Trace Distillery】
Buffalo Trace Distillery is located in Kentucky, USA. It has been established since 1775 and has rich distilling experience. The distillery hall-of-fame legends includes the honorable E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. et al. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye whiskey and vodka, among others, and is a National Historic Landmark and is listed on the National Register of Historic Places. Since 2000, the distillery has won 35 awards from Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. George T. Stagg was named World Whisky of the Year in 2022 and Thomas H. Handy was named the World's Best Whisky the second place. Since its establishment, it has accumulated more than 1,000 high-quality whisky awards. In 2022, it was voted the world’s best distillery of the year by Whisky Magazine, the most coveted award in the industry.
✧Official website of Buffalo Trace Distillery brand: http://www.buffalotracedistillery.com/media

【About DXCEL Taiwan Company Limited】
DXCEL Taiwan Co. Ltd. is a professional premium alcoholic beverage import company. It acts as an agent for international reputable brands, and is engaged in domestic channel marketing and brand development. Headquartered in Shanghai, China, it is a multinational trade and marketing enterprise. DXCEL has a full range of service capabilities, including brand management, sales promotion, distribution and business planning, and has sales offices in major cities in Taiwan. At the same time, it has two major warehousing and logistics partners in Taiwan, providing professional and comprehensive door-to-door delivery and services to customers across Taiwan island. As a professional importer and brand representative of international brands, DXCEL’s product portfolio has also become more diversified with the growth of the Taiwan business. The products include a wide range of high-end spirits, craft beers, limited edition bourbons & whiskies, boutique beverages, etc. The brands carried originate from the United States, Mexico, United Kingdom, Netherlands, Sweden, Belgium, etc.
✧DXCEL Taiwan Official Website: https://www.dxcel.tw/
✧DXCEL Taiwan Instagram: https://www.instagram.com/tipsyjoie.tw/
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